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Brand Profile

Brand Profile controls the context friction AI uses when analyzing your AI visibility. Keep it accurate before interpreting scores.

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What to manage

Brand details

Brand name, domain, logo, and website identity.

Website

The domain used for content readiness audits, source matching, and entity context.

Competitors

The brands used for benchmarking, prompt context, and head-to-head analysis.

Deep-dive competitor

The promoted competitor used by Competitor when plan access allows it.

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Competitor strategy

Choose competitors that make AI comparison meaningful.
Use tracked competitors for broad context and benchmarking. They should represent real alternatives in your category.

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When to update the brand profile

Update the brand profile when:
  • The brand changes domain, name, or positioning
  • A competitor becomes more relevant
  • A competitor is no longer a useful benchmark
  • You are entering a new subcategory or market
  • Content readiness audits report no website or incorrect pages
Changing brand context can affect future analysis. Keep notes on major changes so score movement is easier to interpret later.

Getting Started

Initial brand setup and onboarding flow.

Competitor

Head-to-head analysis against the promoted competitor.

Actions: Content

Website audit results tied to the configured brand domain.

Subscription

Plan access for competitors, brand health, shopping, and experiments.