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Competitor

Competitor is a head-to-head deep-dive against one promoted competitor. It compares AI Score, brand recognition, visibility, sentiment, and purchase intent over time.
Head-to-head competitor comparison with AI score cards and trend lines
Competitor deep-dive is available on Growth, Professional, and Enterprise plans. Starter can still track competitors for broader context.

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What this page shows

Head-to-head score

A direct AI Score comparison between your brand and the promoted competitor.

Metric trends

Separate charts for brand recognition, visibility, sentiment, and purchase intent.

AI model coverage

The page reflects the providers available for the selected plan and data window.

Preparing results

If the comparison is still being prepared, progress appears before the full charts are available.

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Promote a competitor

The brand settings page is where competitor management happens.
1

Open Brand Profile

Go to Brand Profile.
2

Add competitors

Add tracked competitors that represent your category and buyer alternatives.
3

Promote one competitor

Growth and higher tiers can choose one competitor for deeper head-to-head analysis.
4

Review when ready

The comparison appears when enough competitor data is available.

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How to read it

You are stronger across the measured prompts and providers. Inspect weaker submetrics so the lead does not hide specific gaps.
AI mentions the competitor more often. Compare prompt evidence and sources to understand why they appear.
AI frames the competitor more positively. Look for reviews, analyst pages, case studies, and public proof that support that framing.
AI is more willing to recommend the competitor in buyer contexts. Inspect comparison pages, pricing clarity, and social proof.
Use Competitor for strategic review, then use Actions: Prompts and Actions: Content to decide what to fix.