AI Score
AI Score summarizes how strongly AI assistants recommend your brand across tracked prompts and model responses. It is not just a mention count. It favors outcomes that indicate preference: appearing in the answer, being described positively, and being recommended in purchase or selection contexts.What it combines
Visibility
Whether your brand appears in the response and how consistently it appears across providers.
Sentiment
Whether the response frames your brand positively, neutrally, or negatively.
Purchase intent
Whether the response recommends your brand when a user is comparing, choosing, or buying.
How to read it
- High score
- Low visibility
- Low sentiment
- Low purchase intent
AI recognizes the brand, mentions it in relevant prompts, frames it positively, and recommends it in buyer contexts.
Where AI Score appears
Dashboard
The fastest top-level read on whether your AI recommendation position is improving or declining.
Analysis
The place to inspect metric trends, provider differences, prompt evidence, sources, and exportable data.
Competitor
A head-to-head view of your AI Score and metric trends against a promoted competitor.
Actions
A practical list of prompts dragging down visibility, sentiment, or purchase intent.
Common patterns
High visibility, low purchase intent
High visibility, low purchase intent
AI knows you, but it does not recommend you as the choice. Improve comparison pages, use-case positioning, reviews, and proof that supports buyer decisions.
Low visibility, high sentiment
Low visibility, high sentiment
When AI mentions you, the framing is strong. The issue is coverage. Expand content, citations, category pages, and prompts around the categories where you should appear.
Strong score on one model, weak on another
Strong score on one model, weak on another
Score changed after adding prompts
Score changed after adding prompts
Adding prompts changes the measurement set. Compare the prompt-level evidence before interpreting the movement as a market-wide gain or loss.
What to do next
Inspect the metric
Use Analysis to check visibility, sentiment, and purchase intent individually.
Open prompt evidence
Use Actions: Prompts to see the response text and recommendations for weak prompts.
Fix content or positioning
Use Actions: Content for website readiness gaps and Prompts for query coverage gaps.
AI outputs can vary. Focus on trends, repeated evidence, and provider patterns rather than one isolated answer.