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Dashboard Overview

The dashboard is the command center for a selected brand. It combines brand health, user prompts, shopping prompts, sources, competitor context, and experiment status into one review surface.
Dashboard overview with AI Score cards, prompt table, sources, and experiments panel

What you see

AI Score and quick metrics

A summary of overall recommendation strength plus visibility, sentiment, purchase intent, and brand recognition where available.

Top prompts

The highest-signal prompts and search queries from Prompts.

Shopping prompts

A compact read on buying questions from Shopping Prompts.

Top sources

Domains AI cites most often across tracked prompts and responses.

Competitor mentions

Where your brand appears alongside or behind competitors in responses.

Experiments

Experiment summaries appear when available; plan access determines whether you can create tests.

Use the dashboard as a triage page

1

Check the score direction

Look for broad changes in AI Score and the metric cards before drilling into a single prompt.
2

Scan prompts and shopping prompts

Find whether weak movement is coming from custom visibility prompts, shopping prompts, or both.
3

Open sources

Source shifts often explain score movement. New citations, missing owned pages, or competitor-heavy sources are action signals.
4

Follow the drill-down

Move from dashboard cards into Prompts, Shopping, Analysis, or Actions.

Time filters

The dashboard supports multiple review windows, including short-term and longer-term periods. Use short windows for fresh changes and longer windows for strategic trends.
If a score looks unusual, compare the same brand in the 30-day and 90-day windows before changing content strategy.

When data is still preparing

After onboarding or after adding new prompts, dashboard sections may populate in stages. This is normal: some results appear quickly, while deeper brand, shopping, or competitor views need more data before they are useful.
If a card is empty, first check whether the feature is included in your plan and whether you have configured the related prompts, website, or competitor. Then open the related page for the most detailed view.

Next pages to open

Prompts

Inspect prompt-level visibility, model filters, sources, and tags.

Shopping Prompts

Review purchase readiness, AI commerce signals, and recommended websites.

Analysis

Diagnose brand health across metrics, models, source citations, and prompt evidence.

Actions

Turn weak prompts and content issues into a prioritized fix list.