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Dashboard Overview

The friction AI dashboard provides a comprehensive view of your brand’s performance across AI platforms, divided into two main sections: Your Custom Analyses (user-created content) and Brand Audit (friction AI-generated insights).
Dashboard brand audit metrics showing Visibility (78), Sentiment (82), Purchase Intent (71), and Brand Recognition (72)

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Two-Section Layout

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Section 1: Your Custom Analyses

Manually-Defined content from prompts you create in the Visibility and Commerce pages.

Top Prompts & Search Queries

Shows your highest-performing user-created prompts from the Visibility page, ranked by visibility score.

Commerce Prompts

Displays your commerce-specific prompts with purchase intent metrics and e-commerce platform visibility.

Top Sources

Lists the most frequently cited domains across your prompts (e.g., your website, competitor sites, industry publications).

Experiments

Preview of your active and recent A/B experiments testing different prompt strategies.

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Section 2: Brand Audit

friction AI-generated metrics based on system prompts automatically created during onboarding.

4 Quick Metrics

Visibility, Sentiment, Purchase Intent, and Brand Recognition scores with trend indicators

Performance Trends

Historical chart showing how all 4 metrics have changed over the selected time period

LLM Performance

Comparison of your brand’s performance across different AI models (GPT-4, Claude, Gemini, etc.)

Industry Ranking

Leaderboard showing your brand’s position vs. competitors in your industry

Strategic Recommendations

AI-generated actionable insights to improve your brand’s AI presence

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Time Period Filters

Both sections have independent time period filters:
  • 7 Days
  • 14 Days
  • 30 Days (default)
Changing the period updates all metrics, charts, and trends within that section.

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Understanding the Data Split

Source: Your manually created promptsPurpose: Track specific queries you care aboutControl: You decide what to trackExamples:
  • “What is [Your Brand]?”
  • “Best [product] for [use case]”
  • “[Product name] reviews”
Use Cases:
  • Monitor specific product queries
  • Track brand awareness questions
  • Measure commerce intent

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Key Components

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4 Quick Metrics Cards

Large metric cards showing:
  • Current score (0-100)
  • Trend direction (up/down/neutral)
  • Change amount over the selected period
Interactive line chart with:
  • All 4 metrics plotted over time
  • Click-to-filter: Click a metric name in the legend to show/hide it
  • Hover tooltips showing exact values
  • Period selection (7/14/30 days)

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LLM Performance Chart

Comparison across AI models:
  • GPT-4 / GPT-4o Mini
  • Claude Haiku / Claude Sonnet
  • Gemini Flash / Gemini Pro
  • Perplexity
  • Google AI Search
Shows which models rate your brand highest/lowest.

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Industry Ranking

Compact leaderboard showing:
  • Your brand’s position (highlighted)
  • Top 5 brands in your industry
  • Scores for each brand
  • Your market position

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Strategic Recommendations

AI-generated insights categorized by:
  • Quick Wins: Easy improvements with high impact
  • Strategic Priorities: Longer-term initiatives
  • Competitive Alerts: Where competitors are outperforming you
  • Maintenance Reminders: Regular tasks to maintain performance

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Empty States

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First-Time User Experience

After completing onboarding, you’ll see:
  1. Custom Analyses Section:
    • Empty state prompts to “Add Prompts” or “Get Prompt Recommendations”
    • Top Sources and Experiments cards are collapsed (no data yet)
  2. Brand Audit Section:
    • Loading skeleton while initial analysis runs
    • Full metrics appear within a few minutes
Pro Tip: Start by adding 5-10 custom prompts in the Visibility page to populate your Custom Analyses section, then let the Brand Audit metrics run automatically.

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Quick Actions

From the dashboard, you can:
  • Add Brand Prompts: Click any “Add Prompts” button → redirects to /define/add
  • Add Commerce Prompts: Click “Get Recommendations” → redirects to /commerce/add
  • View Full Analyze Page: Click any metric card to see detailed breakdown
  • Manage Experiments: Click experiment cards to view/edit

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Refresh Behavior

The dashboard refreshes automatically when:
  • You switch brands via the sidebar
  • Analysis completes in the background
  • You return from adding new prompts
Analysis typically takes 2-5 minutes to complete. The dashboard shows loading skeletons while fetching data, then smoothly transitions to showing results.

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Best Practices

1

Monitor Weekly

Check your dashboard weekly to catch trends early
2

Focus on Trends

The direction of change matters more than absolute scores
3

Compare Metrics

Low visibility but high sentiment? You need more content. High visibility but low purchase intent? Improve conversion messaging.
4

Act on Recommendations

The Strategic Recommendations panel provides specific, actionable steps

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Next Steps

Add Brand Prompts

Create custom prompts to track specific queries

Analyze Metrics

Deep dive into each metric’s breakdown

Commerce Tracking

Add commerce prompts to track purchase intent

Run Experiments

Test different prompt strategies