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Commerce & Purchase Intent Tracking

The Commerce page helps you track how AI models recommend your products for purchase, which e-commerce platforms they suggest, and how you compare to competitors in shopping contexts.
Growth tier and above: Commerce tracking is available on Growth, Professional, and Enterprise plans. View pricing for details.

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What You Can Do

Track Purchase Intent

Monitor how often AI models recommend buying your products

Identify E-Commerce Channels

See which platforms (Amazon, your site, competitors) AI recommends

Create Commerce Prompts

Add shopping-focused queries to track purchase recommendations

Analyze Performance

Track commerce scores, purchase readiness, and visibility trends
Top commerce prompts table showing commerce scores, visibility scores, and brand mentions for each shopping query

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Page Layout

The Commerce page has three main sections:

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1. Commerce Prompts Header & Table

Main table showing all your commerce-focused prompts with: Header controls:
  • Search bar (filter by prompt text or tags)
  • Tag filters
  • Period selector (7/30 days)
  • “Add Commerce Prompts” button
Table columns:
  • Prompt Text: The shopping query
  • Commerce Score: Overall e-commerce performance (0-100)
  • Visibility Score: How often your brand appears
  • Purchase Readiness Score: How close responses are to driving purchases (0-100)
  • ACP Signals Score: AI Commerce Performance signals - strength of buying recommendations (0-100)

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2. Top E-Commerce Websites Panel

Sidebar showing which platforms AI models recommend: What you’ll see:
  • Your site (highlighted if present)
  • Amazon
  • Walmart
  • Target
  • Competitor sites
  • Specialized platforms (Wayfair, Etsy, etc.)
Why it matters: Shows where AI models direct users to buy. If your site isn’t listed, you’re losing sales to other channels.

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3. Commerce Insights Panel

AI-generated recommendations to improve commerce performance: Insight types:
  • Low purchase intent alerts
  • Missing platform opportunities
  • Competitor e-commerce advantages
  • Pricing and review gaps

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Creating Commerce Prompts

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Adding New Prompts

1

Click 'Add Commerce Prompts'

Opens the commerce prompt creation interface
2

Enter Prompts

Type or paste shopping-focused prompts (one per line or comma-separated)
3

Add Product URLs (Optional)

Include product page URLs to help AI understand what you’re selling
4

Get AI Suggestions

Click “Get Commerce Suggestions” for AI-recommended shopping queries
5

Add Tags

Tag prompts for organization (e.g., “product-comparison”, “where-to-buy”, “reviews”)
6

Save

Click “Add Prompts” - automatic analysis begins

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Commerce Prompt Types & Examples

Direct purchase location queriesExamples:
  • “Where can I buy [Your Product]?”
  • “Best place to purchase [Product]”
  • “[Product] retailers near me”
Good for: Tracking platform recommendations
Shopping decision queriesExamples:
  • “Should I buy [Your Product] or [Competitor Product]?”
  • “Best [Product Category] to buy in 2024”
  • “[Your Product] vs [Competitor] for [use case]”
Good for: Competitive positioning in purchase decisions
Pre-purchase research queriesExamples:
  • “Is [Your Product] worth buying?”
  • “[Your Product] reviews before buying”
  • “Should I purchase [Your Product]?”
Good for: Tracking purchase recommendation strength
Cost-focused queriesExamples:
  • “Best [Product] under $[price]”
  • “Affordable [Product Category] options”
  • “[Your Product] price and value”
Good for: Price-sensitive purchase tracking

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Understanding Commerce Metrics

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Commerce Score

What it measures: Overall e-commerce performance combining all commerce-related signals (0-100) Factors:
  • Purchase readiness
  • ACP signals strength
  • Visibility in shopping contexts
  • Platform recommendation frequency
  • Brand mention strength
Good score: 65+ Needs work: Below 45

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Purchase Readiness Score

What it measures: How close AI responses are to driving an actual purchase (0-100) High readiness indicators:
  • Direct purchase recommendations (“You should buy…”)
  • Clear call-to-action language
  • Specific platform mentions
  • Positive product endorsements
Low readiness indicators:
  • Vague or non-committal language
  • No platform recommendations
  • Cautionary statements
  • Negative sentiment

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ACP Signals Score

What it measures: AI Commerce Performance - strength of buying recommendations from AI models (0-100) Strong signals:
  • “Recommended for purchase”
  • “Best choice for…”
  • “Top pick”
  • High confidence language
Weak signals:
  • “Could consider”
  • “Depends on…”
  • Neutral mentions only
  • No endorsement

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Brand Mentions

Visual: Avatar stack showing logos Categories:
  • Your brand (highlighted with special styling)
  • Competitors (known competing brands)
  • Other brands (additional mentioned brands)
Interaction: Hover to see mention counts and recommendation strength
If competitors appear more frequently in brand mentions, they’re capturing more of the purchase intent. Focus on creating content that positions your product as the best choice.
Filter prompts by:
  • Prompt text
  • Tag names
Real-time filtering as you type.

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Tag Filters

  • Click tags to filter (OR logic - shows prompts with ANY selected tag)
  • Click again to deselect

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Period Selector

  • 7 Days: Short-term purchase trends
  • 30 Days: Standard monthly view (default)
Affects scores and trend indicators.

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Commerce Websites Panel

Shows where AI models recommend purchases.

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Understanding Platform Recommendations

Good sign: AI models trust your site for direct purchasesWhat to do:
  • Maintain strong product information
  • Keep reviews current
  • Ensure pricing is competitive
  • Monitor for any issues
Warning: AI models don’t recommend buying directly from youPossible causes:
  • Weak product information on your site
  • No reviews or low ratings
  • Poor site structure/crawlability
  • Stronger presence on third-party platforms
What to do:
  • Optimize product pages
  • Gather reviews
  • Improve site technical SEO
  • Create comprehensive buying guides
Concern: Other brands capture most platform mentionsWhat to do:
  • Analyze competitor product pages
  • Check their review strategies
  • Compare pricing
  • Identify gaps in your content

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Managing Commerce Prompts

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Editing Prompts

1

Click ⋮ menu

Open actions on prompt row
2

Select Edit

Opens edit dialog
3

Modify

Change prompt text, product URLs, or tags
4

Save

Changes trigger re-analysis

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Deleting Prompts

Same process as Visibility page:
  1. Click ⋮ menu
  2. Select Delete
  3. Confirm (permanent deletion)

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Commerce Insights

AI-generated recommendations specific to e-commerce performance. Insight categories:

Low Purchase Intent

Prompts where AI rarely recommends buying your product

Missing Platforms

E-commerce channels where you should appear but don’t

Competitor Advantages

Where competitors outperform you in purchase recommendations

Pricing/Review Gaps

Issues with pricing visibility or review presence
Example insights:
  • “Your product appears in only 30% of ‘where to buy’ queries - competitors dominate Amazon mentions”
  • “Purchase Readiness Score is 25 points below Visibility - AI knows your brand but doesn’t recommend buying”
  • “No mentions of your e-commerce site in responses - optimize product pages for AI crawling”

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Empty State

When you first visit Commerce (no commerce prompts created): What to do:
  1. Click “Add Commerce Prompts”
  2. Enter 5-10 purchase-focused prompts
  3. Click “Get Commerce Suggestions” for AI recommendations
  4. Add product URLs for better context
  5. Save and wait 2-5 minutes for analysis

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Best Practices

Why: Most direct path to purchase recommendationsExamples:
  • “Where can I buy [Product]?”
  • “Best place to purchase [Product]”
  • “[Product] online retailers”
Outcome: Understand which platforms AI recommends
Why: Captures competitive purchase decisionsExamples:
  • “[Your Product] vs [Competitor A] vs [Competitor B]”
  • “Should I buy [Your Product] or [Competitor Product]?”
Outcome: See how you’re positioned against competitors
Why: Helps AI understand exactly what you’re sellingHow: Include direct product page URLs when creating promptsOutcome: More accurate commerce analysis
Why: Shows if AI is actually recommending purchasesTarget: 60+ for strong purchase recommendationsAction: If below 50, focus on improving product content and reviews
Why: E-commerce landscape changes quicklyWhat to watch:
  • Is your site appearing in platform recommendations?
  • Are new competitors emerging?
  • Are platform recommendations shifting?
Action: Address platform gaps immediately

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Improving Commerce Performance

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If Your Commerce Score is Low (below 45)

1

Optimize Product Pages

Ensure complete, accurate product information on your website
2

Gather Reviews

Accumulate reviews on trusted platforms (Amazon, G2, Trustpilot, etc.)
3

Clarify Pricing

Make pricing transparent and competitive
4

Add Buying Guides

Create content explicitly helping users make purchase decisions
5

Improve Site Structure

Ensure product pages are crawlable and well-organized

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If Your Site Isn’t in Top E-Commerce Platforms

1

Check Site Crawlability

Verify AI models can access and understand your product pages
2

Add Schema Markup

Implement Product schema for structured data
3

Create Buying Content

Publish “where to buy” and “how to purchase” content
4

Build Backlinks

Get cited by sites AI models trust

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FAQs

Commerce: Purchase-focused prompts and e-commerce platform tracking Define: General brand visibility promptsBoth track custom prompts you create, but Commerce specializes in shopping queries.
No. Keep them separate:
  • Commerce: “Where can I buy X?”, “Should I purchase Y?”
  • Define: “What is X?”, “Tell me about Y”
Different purposes = different tracking
Cause: AI knows your brand but doesn’t recommend buying itCommon reasons:
  • Negative reviews
  • Lack of product information
  • Stronger competitors
  • Pricing concerns
Fix: Address product quality, reviews, and positioning
Frequency: Add 3-5 new prompts monthlyStrategy: Cover different product lines, use cases, and shopping scenariosTotal: Aim for 15-25 commerce prompts total

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Next Steps

View Dashboard

See commerce prompts summary on dashboard

Define Brand Prompts

Add general brand visibility prompts

Analyze Metrics

Deep dive into Purchase Intent metric

Run Experiments

A/B test different commerce strategies