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Getting Started

Onboarding turns a brand website into the first measurement graph: brand profile, market context, competitor context, prompt coverage, and optional shopping coverage.
Six onboarding steps from brand discovery through dashboard readiness

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Before you start

Have these ready:
  • Your primary brand name and website domain
  • The industry or category you want to be measured in
  • One or more competitors to benchmark against
  • A few prompts customers might ask AI before choosing a vendor or product
  • Product or shopping pages, if you want to track purchase intent

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Brand onboarding flow

1

Brand discovery

Enter the brand name and website. friction AI enriches the profile with logo, domain, description, and basic entity signals.
2

Industry detection

Confirm the suggested industry or select a better fit. Industry controls the category and prompt suggestions shown later.
3

Subcategory selection

Pick focused subcategories that represent where the brand should appear. Start narrow if you are unsure.
4

Competitor collection

Add competitors for benchmarking. Growth and higher tiers can promote one competitor into the head-to-head deep-dive.
5

Brand visibility prompts

Add or accept suggested prompts for discovery, comparison, category, and brand-awareness questions.
6

Shopping prompts

Add optional buying prompts if purchase intent matters for your brand or products.

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What happens after completion

After onboarding, friction AI begins analyzing your brand context and selected prompts. Dashboard sections may populate in stages as results become available.

Dashboard

The first place to check after onboarding. It shows summary scores, prompt performance, top sources, shopping prompts, and experiments.

Prompts

Review the prompts you added during onboarding and add more specific tracking coverage.

Analysis

Use the brand health view when Growth or higher access is enabled.

Actions

After analysis completes, use blindspots to find prompts that need action.

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Choosing good competitors

Use competitors that make the benchmark meaningful:
  • Direct competitors: brands customers already compare with you
  • Search competitors: brands or publishers AI often cites in your category
  • Aspirational competitors: category leaders you want to catch
Do not add unrelated market leaders just because they are large. The competitor view is most useful when the comparison reflects a realistic buying or discovery decision.

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Choosing good prompts

Good prompts are specific enough to reflect a customer moment, but broad enough that AI can answer naturally. 
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Individual onboarding

The individual product has a separate onboarding path for AI identity tracking. It asks for profile details, categories, channels, markets, and optional competitors.

Individual AI Identity

Use this flow when the product is monitoring a person rather than a company or product brand.

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Troubleshooting setup

Initial results can appear in stages. Check again shortly, or open the related page for the most detailed view.
Use the brand selector in the sidebar. If the brand profile itself is wrong, go to Brand Profile.
Some pages depend on plan access or setup. See Subscription for plan details.