Skip to main content

​
Track what AI recommends, then improve it

friction AI shows how your brand appears across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Use these docs to set up tracking, interpret your scores, find blindspots, and turn AI responses into concrete actions.
friction AI product console showing AI Score, prompts, shopping, brand audit, and actions

​
Start with the product map

The app is organized around five workflows.

Set up measurement

Add your brand, website, industry, competitors, and first tracking prompts during onboarding.

Monitor the dashboard

Review AI Score, prompt performance, shopping prompts, cited sources, and experiment status from one view.

Track prompts

Add custom LLM prompts and search queries that represent the moments where customers discover or compare you.

Track shopping intent

See whether AI recommends your products, where it sends buyers, and which competitors capture purchase intent.

Audit brand health

Diagnose visibility, sentiment, purchase intent, model performance, source citations, and prompt-level evidence.

Act on blindspots

Find underperforming prompts and content pages, then prioritize the fixes most likely to move scores.

​
What friction AI measures

A composite score for how strongly AI assistants recommend your brand. It is driven by visibility, sentiment, and purchase intent. Start with AI Score.
Whether your brand appears in AI answers for the prompts and search queries that matter to your market.
Whether AI describes your brand positively, neutrally, or negatively when it mentions you.
Whether AI recommends your brand or product in high-intent buying and comparison contexts.
Whether models recognize your brand as a real-world entity from structured signals, training data, and live web search.
Whether your website gives AI systems enough clear, recent, entity-rich content to understand and cite you.
1

Complete onboarding

Create the first brand profile and let friction AI run the initial analysis. See Getting started.
2

Read the dashboard

Use Dashboard overview to understand what changed and where to investigate.
3

Add your own prompts

Use Prompts for specific discovery, comparison, and recommendation questions.
4

Inspect brand health

Use Analysis, Entity, and Competitor to diagnose why scores move.
5

Prioritize fixes

Use Actions: Prompts and Actions: Content to convert evidence into work.
New users should follow the first week checklist. It focuses on the few setup and review habits that make the product useful quickly.

​
Plans and access

Feature access depends on your subscription tier.

Starter

Prompt tracking and basic AI visibility monitoring for one brand.

Growth

Brand health, shopping prompts, entity understanding, and competitor deep-dive access.

Professional+

A/B testing, expanded provider access, and larger limits for active teams.
For current plan details, open Pricing or review Subscription in the app.