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Prompts

Prompts is where you track the specific questions and searches that should surface your brand. Use it for category discovery, competitor comparison, branded questions, and search queries.
Prompts table with filters, visibility scores, sources, and tags

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What this page answers

Does AI mention us?

Visibility score shows whether your brand appears in responses for the tracked prompt.

Who else appears?

Brand mention stacks show competitors and other brands that appear in the same answer.

Which sources matter?

Source panels show the domains AI cites when forming an answer.

Which models differ?

Provider filters let you compare OpenAI, Claude, Gemini, Perplexity, and Google AI Overviews where your plan allows.

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Prompt types

Natural-language questions sent to AI assistants.
What are the best AI visibility platforms for AEO teams?
How does friction AI compare to Profound?

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Add prompts

1

Open Prompts

Go to Tracking -> Prompts in the sidebar, then select Add Prompts.
2

Choose manual or suggested prompts

Paste your own prompts or use friction AI suggestions based on the selected brand and category.
3

Add tags

Use tags like comparison, brand, category, product, or campaign so filtering remains manageable.
4

Save and wait for analysis

Analysis starts automatically. Results populate the table as they become available.

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Filters

Switch between all prompts, prompts where your brand appears, and prompts where your brand is missing.
Review 7-day, 30-day, 90-day, 180-day, or 1-year windows depending on available data.
Filter to specific providers when the plan includes those providers for prompt tracking.
Use tags to group prompts by campaign, funnel stage, product line, or market segment.

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How to interpret a weak prompt

1

Open the detail panel

Click a prompt row to inspect provider responses, aggregate scores, source citations, and brand mentions.
2

Look for pattern, not one answer

Check whether the problem repeats across providers or appears only in one model.
3

Check cited sources

If AI cites competitor or third-party pages, decide whether your owned pages answer the same intent clearly enough.
4

Send the issue to Actions

Use Actions: Prompts to review underperforming prompts with recommendations.

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Prompt writing guidance

Good prompts match real discovery language.

Use buyer language

Write prompts the way a prospect would ask before choosing a tool, brand, product, or service.

Cover comparison moments

Include direct comparisons and alternative searches where competitors are likely to appear.

Keep prompts stable

Avoid changing prompt text constantly. Stable prompts create cleaner trend history.

Tag by intent

Intent tags make it easier to separate awareness, comparison, shopping, and retention prompts.
Start with 10 to 20 high-quality prompts before adding more. A small, representative set is easier to interpret than a large noisy one.