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Shopping Prompts

Shopping Prompts tracks how AI responds when the user is close to buying. It measures whether AI recommends your brand or product, how confidently it recommends it, and where it sends the buyer.
Shopping prompt dashboard showing commerce score, purchase readiness, AI commerce signals, and top websites
Shopping prompt tracking is available on Growth, Professional, and Enterprise plans.

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What this page measures

Commerce score

A combined view of shopping-context performance across visibility, readiness, and recommendation signals.

Purchase readiness

Whether the answer is close to driving a purchase or still vague and informational.

AI commerce signals

The strength of recommendation language such as best choice, top pick, recommended, or where to buy.

Top websites

The domains and platforms AI recommends for purchase, including your site, marketplaces, and competitors.

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Prompt examples

Where can I buy [product]?
Best place to purchase [product category]

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Add shopping prompts

1

Open Shopping

Go to Tracking -> Shopping in the sidebar.
2

Select Add Prompts

Add buying, comparison, and where-to-buy prompts.
3

Include product URLs where useful

Product URLs help connect prompts to the pages AI should understand or cite.
4

Tag prompts

Use tags like where-to-buy, comparison, reviews, price, or product line names.

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Reading results

Your brand appears in buying answers, receives stronger recommendation language, and is associated with useful purchase surfaces.
AI may mention your brand, but the answer does not confidently guide the user toward a purchase.
Competitors are capturing the purchase context. Inspect their cited pages and compare the answer quality to your own product pages.
AI may recommend marketplaces or competitor sites instead of your owned product pages. Check product page clarity, schema, pricing, reviews, and availability signals.

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What to fix first

1

Fix owned product pages

Make product names, use cases, prices, availability, comparisons, reviews, and FAQs obvious.
2

Strengthen third-party proof

Reviews, credible lists, and product pages on trusted platforms often influence shopping answers.
3

Compare against competitors

If competitors are repeatedly recommended, inspect what evidence AI cites for them.
4

Re-run after content updates

Use the same prompt set to measure whether readiness and recommendation signals improve.