Analysis
Analysis is the deep-dive view for brand health. Use it to understand why AI Score is moving and which metric, provider, source, or prompt explains the movement.
Brand health analysis is available on Growth, Professional, and Enterprise plans.
What to inspect
AI Score summary
Top-level recommendation strength across the selected period.
Metric tabs
Switch between visibility, sentiment, and purchase intent.
Performance trends
See whether movement is recent, sustained, or isolated.
Provider comparison
Compare performance across available AI providers.
Prompt evidence
Review the prompts and responses that contributed to the score.
Sources and keywords
Inspect cited domains and search keywords tied to brand health.
Core metrics
Visibility
Visibility
Measures whether the brand appears in relevant answers, how prominent it is, and how consistently it appears across providers and prompt types.
Sentiment
Sentiment
Measures the tone and framing of brand mentions. Weak sentiment often points to outdated sources, mixed reviews, or competitor-led narratives.
Purchase intent
Purchase intent
Measures whether AI guides users toward choosing or buying from the brand in high-intent contexts.
Workflow
Select a time period
Start with 30 days. Use 7 days for recent changes and longer windows for stable trend interpretation.
Compare providers
A provider split often reveals whether the issue is model-specific, search-specific, or broad.
Common diagnostics
- Visibility drop
- Sentiment drop
- Intent drop
- Provider split
Check whether competitors gained share of voice, owned pages disappeared from sources, or prompt coverage shifted.
Related pages
Entity
See whether AI recognizes your brand before relying on live search.
Competitor
Compare brand health trends against the promoted deep-dive competitor.
Actions: Prompts
Turn underperforming prompt evidence into recommended fixes.
Actions: Content
Audit website pages for AI-discoverability issues.