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Define Your Brand Visibility

The Visibility page is where you create and manage custom prompts to track how AI models respond to queries about your brand, products, and industry.

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What You Can Do

Create Custom Prompts

Add your own prompts and search queries to track specific brand questions

AI-Powered Suggestions

Get intelligent prompt recommendations based on your industry

Analyze Performance

See visibility scores, sentiment, and brand mentions for each prompt

Track Sources

Monitor which domains AI models cite when mentioning your brand
Brand visibility prompts table showing visibility scores and share of voice for each prompt

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Page Layout

The Visibility page has three main sections:

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1. Prompts Header & Filters

Controls for managing and filtering your prompts:
  • Search bar: Filter prompts by text or tags
  • Tag filters: Show only prompts with specific tags (OR logic - matches ANY selected tag)
  • Brand mention filter: Show prompts with/without your brand name
  • Period selector: View metrics for 7-day or 30-day periods
  • Add Prompts button: Create new prompts

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2. Prompts Table

Interactive table showing all your user-created prompts with:
  • Prompt Text: The query or search phrase
  • Visibility Score: How often your brand appears (0-100)
  • Sentiment Score: Positive/neutral/negative perception (0-100)
  • Brand Mentions: Avatars showing which brands appear in responses
  • Share of Voice: Your brand’s percentage of total mentions
  • Tags: Custom tags for organization
  • Trends: 7-day or 30-day trend indicators (up/down/neutral)
  • Actions: Edit or delete prompt

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3. Sources & Insights Panels

Two sidebar panels providing context:
  • Sources Panel: Top domains cited by AI models (your site, competitors, publications)
  • Insights Panel: AI-generated recommendations to improve visibility

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Creating Prompts

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Adding New Prompts

1

Click 'Add Prompts'

Opens the prompt creation interface at /define/add
2

Enter Prompts

Type or paste prompts - one per line or comma-separatedSupports both:
  • LLM Prompts: Questions for AI models (“What is [brand]?”)
  • Search Queries: Search engine queries (“best [product] for [use case]”)
3

Get AI Suggestions (Optional)

Click “Get friction Suggestions” to load AI-recommended prompts based on your brand and industry
4

Add Tags (Optional)

Add tags like “product”, “comparison”, “brand-awareness” for organization
5

Save

Click “Add Prompts” - analysis begins automatically

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Prompt Types & Examples

Questions that test if AI knows your brand existsExamples:
  • “What is [Your Brand]?”
  • “Tell me about [Your Brand]”
  • “Who makes [Your Product]?”
Good for: Measuring basic brand recognition
Queries where your brand competes with othersExamples:
  • “Best [product category] for [use case]”
  • “[Your Product] vs [Competitor Product]”
  • “Compare [Product A], [Product B], and [Product C]”
Good for: Tracking competitive positioning
Questions about solving specific problemsExamples:
  • “How to [solve problem]”
  • “Best tool for [specific task]”
  • “What’s the best way to [achieve goal]”
Good for: Capturing discovery moments
Queries seeking opinions or suggestionsExamples:
  • “[Your Product] reviews”
  • “Is [Your Brand] worth it?”
  • “Should I buy [Your Product]?”
Good for: Monitoring sentiment and purchase intent
Type to filter prompts by:
  • Prompt text content
  • Tag names
Results update in real-time as you type.

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Tag Filters

Click tags to filter:
  • Multiple tags: Shows prompts matching ANY selected tag (OR logic)
  • Clear filters: Click tag again to deselect
Tag filtering uses OR logic. If you select “product” and “comparison”, you’ll see prompts that have EITHER tag, not necessarily both.

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Brand Mention Filter

Three options:
  • All: Show all prompts (default)
  • With Brand: Only prompts where your brand name appears in AI responses
  • Without Brand: Only prompts where your brand is NOT mentioned
Prompts “without brand” indicate visibility gaps - your brand isn’t appearing in responses where it should.

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Period Selector

Choose analysis window:
  • 7 Days: Recent short-term trends
  • 30 Days: Longer-term patterns (default)
Affects trend indicators and score calculations in the table.

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Understanding the Data

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Visibility Score

What it measures: How often your brand appears in AI responses to this prompt (0-100) Calculation:
  • Runs the prompt across multiple AI models
  • Counts how many responses mention your brand
  • Normalizes to 0-100 scale
Interpretation:
  • 80-100: Excellent - Brand appears in almost all responses
  • 60-79: Good - Strong presence, some room for improvement
  • 40-59: Moderate - Brand mentioned in about half of responses
  • 0-39: Low - Significant visibility gap

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Sentiment Score

What it measures: How positively/negatively AI models discuss your brand (0-100) Scale:
  • 70-100: Positive sentiment
  • 40-69: Neutral/Mixed sentiment
  • 0-39: Negative sentiment

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Brand Mentions

Visual: Avatar stack showing logos of brands mentioned Categories:
  • Your brand (highlighted with special badge)
  • Competitors (known brands in your industry)
  • Other brands (other mentioned brands)
Hover: See mention counts for each brand

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Share of Voice

What it measures: Your brand’s percentage of total brand mentions in responses Example: If a response mentions 3 brands, and your brand is mentioned twice, your share of voice is 66%. Use case: Track competitive positioning in multi-brand responses Visual: Up/down/neutral arrows with percentage change Periods:
  • 7-day trend (short-term changes)
  • 30-day trend (longer-term patterns)
Changes shown in:
  • Visibility score
  • Sentiment score
  • Share of voice

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Managing Prompts

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Editing a Prompt

1

Click ⋮ menu

Open actions menu on the prompt row
2

Select Edit

Opens edit dialog
3

Modify prompt

Change prompt text or tagsNote: Changing text triggers re-analysis
4

Save

Changes save immediately
Editing prompt text marks it for re-analysis. Changing only tags preserves existing analysis data.

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Deleting Prompts

1

Click ⋮ menu

Open actions menu
2

Select Delete

Opens confirmation dialog
3

Confirm

Permanently removes prompt and analysis data
Deletion is permanent. Analysis history for this prompt cannot be recovered.

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Sources Panel

Shows the top domains cited when AI models mention your brand.

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What You’ll See

  • Your domain (highlighted if present)
  • Competitor domains
  • Industry publications
  • News sources
  • Review sites

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Why It Matters

Sources indicate:
  • Authority: Which sites AI trusts for your category
  • Gaps: Missing sources you should target
  • Competitors: Where they’re getting cited
If your domain isn’t in the top sources, focus on creating more authoritative content AI models can reference.

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Insights Panel

AI-generated recommendations to improve your brand’s visibility.

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Insight Types

Low Visibility Alerts

Prompts where your brand barely appears

Sentiment Warnings

Prompts with concerning negative sentiment

Competitive Gaps

Where competitors outperform you

Optimization Opportunities

Quick wins to improve scores

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Acting on Insights

Each insight includes:
  • Problem description
  • Impact assessment
  • Recommended action
  • Priority level

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Empty State

When you first visit Define (or have no user-created prompts), you’ll see: What to do:
  1. Click “Add Prompts”
  2. Enter 5-10 prompts relevant to your brand
  3. Get AI suggestions for more ideas
  4. Save and wait 2-5 minutes for analysis

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Best Practices

Why: Gives you enough data to identify patternsHow: Mix different prompt types (awareness, comparison, problem-solving)Tip: Use “Get friction Suggestions” to bootstrap your library
Why: Makes filtering and analysis easierSuggested tags:
  • “brand-awareness”
  • “product-comparison”
  • “problem-solving”
  • “reviews”
  • “buying-intent”
Tip: Keep tag names lowercase and hyphenated
Why: Biggest opportunity for improvementStrategy:
  1. Filter for prompts with visibility < 40
  2. Check if your brand SHOULD appear for these queries
  3. Create content that answers these questions
  4. Monitor improvement over time

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FAQs

Typical: 2-5 minutes for up to 10 promptsLarge batches (20+ prompts): 5-10 minutesAnalysis runs in the background. You can navigate away and results will be there when you return.
No need! Analysis runs automatically on a schedule (daily for active brands).Fresh data appears without manual re-execution.
User prompts (shown on Visibility page):
  • Created by you
  • Track specific questions you care about
  • Fully customizable
System prompts (NOT shown on Visibility page):
  • Auto-generated during onboarding (~25 prompts)
  • Used for Brand Health metrics on Dashboard
  • Cover standard brand assessment queries
Possible reasons:
  1. Analysis still running (wait 2-5 minutes)
  2. Prompt just created (background job queued)
  3. API error (check Insights panel for alerts)
What to do: Refresh page after a few minutes. If still missing, contact support.
Export feature coming soon.For now, you can view all prompts in the table and manually copy what you need.

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Next Steps

Analyze Metrics

Deep dive into the 4 brand health metrics

Commerce Tracking

Add commerce-specific prompts

Run Experiments

A/B test different prompt strategies

Dashboard Overview

See your prompts on the dashboard