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Answer Engine Optimization for Your Brand

friction helps you monitor, measure, and optimize your brand’s presence across AI answer engines like ChatGPT, Claude, Gemini, and Perplexity.

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Why friction?

As AI becomes the primary interface for information discovery, traditional SEO is no longer enough. friction ensures your brand maintains strong visibility and positive sentiment in AI-generated responses.

Track Brand Visibility

Monitor how often your brand appears in AI-generated responses

Competitive Analysis

Benchmark your AI presence against competitors

Commerce Tracking*

Monitor purchase intent and e-commerce mentions

A/B Experiments*

Test content strategies to improve AI visibility

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What Can You Do With friction?

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1. Define Your Brand Visibility

Create custom prompts to track how AI models respond to queries about your brand, products, and industry.
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Create Brand Prompts

Define queries that matter to your business - from “What is [your brand]?” to “Best [product category] for [use case]”
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AI-Powered Suggestions

Get intelligent prompt recommendations based on your industry and competitors
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Real-Time Analysis

See how ChatGPT, Claude, Gemini, and other models respond to your prompts

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2. Analyze Your Performance

Track four critical brand health metrics across all AI platforms:
Measures how frequently your brand appears in AI-generated responses. Tracks your presence across different AI models and platforms.
Measures recognition as a category leader or trusted source. Analyzes source quality, citation context, and brand expertise signals.
Tracks the tone and context of brand mentions - positive, neutral, or negative. Understand how AI models perceive your brand.
Analyzes whether AI models recommend your brand for purchase decisions. Measures recommendation strength and use case matching.

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3. Compare Against Competitors

See how your brand stacks up:
  • Industry ranking and positioning
  • Competitive gap analysis
  • Source citation comparison
  • Trend analysis over time

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4. Optimize for Commerce*

Track commerce-specific metrics:
  • Product recommendations
  • Purchase intent signals
  • E-commerce platform mentions
  • Shopping-related queries

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5. Run A/B Experiments*

Test different content strategies:
  • Compare prompt variations
  • Measure impact of content updates
  • Track experiment results over time
  • Make data-driven optimization decisions

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Key Features

Multi-Model Support

Track performance across GPT-4, Claude, Gemini, Perplexity, and more

Real-Time Monitoring

Get fresh insights with automated daily analysis

Competitive Intel

Monitor up to 10 competitors simultaneously

Prompt Library

Build a library of custom prompts for your brand

Visual Analytics

Interactive charts and trend visualization

Export & Reports

Generate reports for stakeholders

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Getting Started

Complete Onboarding

Follow our 6-step onboarding to set up your brand, industry, competitors, and first prompts.

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Explore Features

Dashboard Overview

Learn about your command center for AI performance

Define Brand Prompts

Create and manage brand visibility prompts

Competitive Analysis

Benchmark against competitors

Commerce Tracking*

Monitor e-commerce performance

Run Experiments*

Test and optimize your strategy
*Availability depends on your subscription tier. View pricing for details.

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Need Help?

Have questions? Contact our support team at support@friction.co.
New to AEO? Answer Engine Optimization (AEO) is the practice of optimizing your brand’s presence in AI-generated responses, similar to how SEO optimizes for search engines.