> ## Documentation Index
> Fetch the complete documentation index at: https://docs.frictionai.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Profile

> Manage the selected brand, website, competitors, and brand-level context used throughout friction AI.

# Brand Profile

Brand Profile controls the context friction AI uses when analyzing your AI visibility. Keep it accurate before interpreting scores.

## What to manage

<CardGroup cols={2}>
  <Card title="Brand details" icon="id-card">
    Brand name, domain, logo, and website identity.
  </Card>

  <Card title="Website" icon="globe">
    The domain used for content readiness audits, source matching, and entity context.
  </Card>

  <Card title="Competitors" icon="users">
    The brands used for benchmarking, prompt context, and head-to-head analysis.
  </Card>

  <Card title="Deep-dive competitor" icon="code-compare">
    The promoted competitor used by [Competitor](/brand-audit/competitor) when plan access allows it.
  </Card>
</CardGroup>

## Competitor strategy

Choose competitors that make AI comparison meaningful.

<Tabs>
  <Tab title="Tracked competitors">
    Use tracked competitors for broad context and benchmarking. They should represent real alternatives in your category.
  </Tab>

  <Tab title="Deep-dive competitor">
    Promote the competitor you most need to beat or explain. The deep-dive comparison is more detailed and available by plan.
  </Tab>
</Tabs>

## When to update the brand profile

Update the brand profile when:

* The brand changes domain, name, or positioning
* A competitor becomes more relevant
* A competitor is no longer a useful benchmark
* You are entering a new subcategory or market
* Content readiness audits report no website or incorrect pages

<Warning>
  Changing brand context can affect future analysis. Keep notes on major changes so score movement is easier to interpret later.
</Warning>

## Related pages

<CardGroup cols={2}>
  <Card title="Getting Started" icon="rocket" href="/guides/onboarding">
    Initial brand setup and onboarding flow.
  </Card>

  <Card title="Competitor" icon="code-compare" href="/brand-audit/competitor">
    Head-to-head analysis against the promoted competitor.
  </Card>

  <Card title="Actions: Content" icon="file-lines" href="/actions/content">
    Website audit results tied to the configured brand domain.
  </Card>

  <Card title="Subscription" icon="credit-card" href="/workspace/subscription">
    Plan access for competitors, brand health, shopping, and experiments.
  </Card>
</CardGroup>