> ## Documentation Index
> Fetch the complete documentation index at: https://docs.frictionai.co/llms.txt
> Use this file to discover all available pages before exploring further.

# friction AI Docs

> Product documentation for tracking AI visibility, recommendations, shopping intent, brand health, and AI identity.

# Track what AI recommends, then improve it

friction AI shows how your brand appears across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Use these docs to set up tracking, interpret your scores, find blindspots, and turn AI responses into concrete actions.

<Frame>
  <img src="https://mintcdn.com/friction/GwaVVezuSSMLCKiT/images/docs-hero-console.svg?fit=max&auto=format&n=GwaVVezuSSMLCKiT&q=85&s=5c3f3dda2a58e8f758f749c08663c01c" alt="friction AI product console showing AI Score, prompts, shopping, brand audit, and actions" width="960" height="540" data-path="images/docs-hero-console.svg" />
</Frame>

## Start with the product map

The app is organized around five workflows.

<CardGroup cols={2}>
  <Card title="Set up measurement" icon="rocket" href="/guides/onboarding">
    Add your brand, website, industry, competitors, and first tracking prompts during onboarding.
  </Card>

  <Card title="Monitor the dashboard" icon="gauge" href="/dashboard/overview">
    Review AI Score, prompt performance, shopping prompts, cited sources, and experiment status from one view.
  </Card>

  <Card title="Track prompts" icon="list-check" href="/tracking/prompts">
    Add custom LLM prompts and search queries that represent the moments where customers discover or compare you.
  </Card>

  <Card title="Track shopping intent" icon="cart-shopping" href="/tracking/shopping">
    See whether AI recommends your products, where it sends buyers, and which competitors capture purchase intent.
  </Card>

  <Card title="Audit brand health" icon="chart-line" href="/brand-audit/analysis">
    Diagnose visibility, sentiment, purchase intent, model performance, source citations, and prompt-level evidence.
  </Card>

  <Card title="Act on blindspots" icon="wrench" href="/actions/prompts">
    Find underperforming prompts and content pages, then prioritize the fixes most likely to move scores.
  </Card>
</CardGroup>

## What friction AI measures

<AccordionGroup>
  <Accordion title="AI Score">
    A composite score for how strongly AI assistants recommend your brand. It is driven by visibility, sentiment, and purchase intent. Start with [AI Score](/guides/ai-score).
  </Accordion>

  <Accordion title="Visibility">
    Whether your brand appears in AI answers for the prompts and search queries that matter to your market.
  </Accordion>

  <Accordion title="Sentiment">
    Whether AI describes your brand positively, neutrally, or negatively when it mentions you.
  </Accordion>

  <Accordion title="Purchase intent">
    Whether AI recommends your brand or product in high-intent buying and comparison contexts.
  </Accordion>

  <Accordion title="Entity understanding">
    Whether models recognize your brand as a real-world entity from structured signals, training data, and live web search.
  </Accordion>

  <Accordion title="Content readiness">
    Whether your website gives AI systems enough clear, recent, entity-rich content to understand and cite you.
  </Accordion>
</AccordionGroup>

## Recommended path

<Steps>
  <Step title="Complete onboarding">
    Create the first brand profile and let friction AI run the initial analysis. See [Getting started](/guides/onboarding).
  </Step>

  <Step title="Read the dashboard">
    Use [Dashboard overview](/dashboard/overview) to understand what changed and where to investigate.
  </Step>

  <Step title="Add your own prompts">
    Use [Prompts](/tracking/prompts) for specific discovery, comparison, and recommendation questions.
  </Step>

  <Step title="Inspect brand health">
    Use [Analysis](/brand-audit/analysis), [Entity](/brand-audit/entity), and [Competitor](/brand-audit/competitor) to diagnose why scores move.
  </Step>

  <Step title="Prioritize fixes">
    Use [Actions: Prompts](/actions/prompts) and [Actions: Content](/actions/content) to convert evidence into work.
  </Step>
</Steps>

<Tip>
  New users should follow the [first week checklist](/guides/first-week). It focuses on the few setup and review habits that make the product useful quickly.
</Tip>

## Plans and access

Feature access depends on your subscription tier.

<CardGroup cols={3}>
  <Card title="Starter" icon="circle-dot">
    Prompt tracking and basic AI visibility monitoring for one brand.
  </Card>

  <Card title="Growth" icon="chart-line">
    Brand health, shopping prompts, entity understanding, and competitor deep-dive access.
  </Card>

  <Card title="Professional+" icon="flask">
    A/B testing, expanded provider access, and larger limits for active teams.
  </Card>
</CardGroup>

<Note>
  For current plan details, open [Pricing](https://www.frictionai.co/pricing) or review [Subscription](/workspace/subscription) in the app.
</Note>