> ## Documentation Index
> Fetch the complete documentation index at: https://docs.frictionai.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitor

> Compare your brand against a promoted deep-dive competitor across AI Score and core brand health metrics.

# Competitor

Competitor is a head-to-head deep-dive against one promoted competitor. It compares AI Score, brand recognition, visibility, sentiment, and purchase intent over time.

<Frame>
  <img src="https://mintcdn.com/friction/GwaVVezuSSMLCKiT/images/competitor-head-to-head.svg?fit=max&auto=format&n=GwaVVezuSSMLCKiT&q=85&s=16aac6bfff4c761ce6f437d61f475b8c" alt="Head-to-head competitor comparison with AI score cards and trend lines" width="960" height="520" data-path="images/competitor-head-to-head.svg" />
</Frame>

<Info>
  Competitor deep-dive is available on Growth, Professional, and Enterprise plans. Starter can still track competitors for broader context.
</Info>

## What this page shows

<CardGroup cols={2}>
  <Card title="Head-to-head score" icon="scale-balanced">
    A direct AI Score comparison between your brand and the promoted competitor.
  </Card>

  <Card title="Metric trends" icon="chart-line">
    Separate charts for brand recognition, visibility, sentiment, and purchase intent.
  </Card>

  <Card title="AI model coverage" icon="brain">
    The page reflects the providers available for the selected plan and data window.
  </Card>

  <Card title="Preparing results" icon="loader">
    If the comparison is still being prepared, progress appears before the full charts are available.
  </Card>
</CardGroup>

## Promote a competitor

The brand settings page is where competitor management happens.

<Steps>
  <Step title="Open Brand Profile">
    Go to [Brand Profile](/workspace/brand).
  </Step>

  <Step title="Add competitors">
    Add tracked competitors that represent your category and buyer alternatives.
  </Step>

  <Step title="Promote one competitor">
    Growth and higher tiers can choose one competitor for deeper head-to-head analysis.
  </Step>

  <Step title="Review when ready">
    The comparison appears when enough competitor data is available.
  </Step>
</Steps>

## How to read it

<AccordionGroup>
  <Accordion title="Your AI Score is higher">
    You are stronger across the measured prompts and providers. Inspect weaker submetrics so the lead does not hide specific gaps.
  </Accordion>

  <Accordion title="Competitor visibility is higher">
    AI mentions the competitor more often. Compare prompt evidence and sources to understand why they appear.
  </Accordion>

  <Accordion title="Competitor sentiment is higher">
    AI frames the competitor more positively. Look for reviews, analyst pages, case studies, and public proof that support that framing.
  </Accordion>

  <Accordion title="Competitor purchase intent is higher">
    AI is more willing to recommend the competitor in buyer contexts. Inspect comparison pages, pricing clarity, and social proof.
  </Accordion>
</AccordionGroup>

<Tip>
  Use Competitor for strategic review, then use [Actions: Prompts](/actions/prompts) and [Actions: Content](/actions/content) to decide what to fix.
</Tip>